Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general.
Because you should ingrain proper SEO in all aspects of your online marketing and PR, this guide covers quite a lot of ground! It’s a long read, so feel free to use the table of contents below to jump around.
Before we start…
This article assumes that you’re using our Yoast SEO plugin, which adds significantly more features and SEO tools to WordPress. If you’re not already using it, you can set it up right away with our beginner’s guide to Yoast SEO.
If you’re using another SEO plugin, most of the principles will still apply. Of course, we’d prefer you to switch over and make use of our potent WordPress SEO plugin. Which is why we’ve written a migration guide for you. It’s a straightforward process!
Before you make any changes to your site, it is a good idea to see where you are now. There’s a lot to gain from getting it right: running your website on a server with updated software at a web host that offers excellent performance. So ask yourself: on what hardware and software are your sites running? What is your hosting plan? Are you using a budget shared hosting provider, or have you invested in a dedicated hosting plan at a well-known web host that fine-tuned its servers for use with WordPress?
To find out what’s going on behind the scenes of your site, you can visit the Site Health section in WordPress. Also, you could choose to install the Health Check plugin. This plugin gives you loads of technical insights and helps you get information that outside parties can use to help you improve your site. Eventually, all features of the Health Check plugin will move to WordPress core.